pure story

INTRIGUED BY PURE AND CASHMERE

Amid the excitement of each new season, New Yorkers pursue new trends, concepts, and skills. Seeking something new is an essential part of daily life in New York City. Newness comes from something pure, basic, and essential. Pure Cashmere  NYC offers ‘newness’ with a solid foundation by integrating new ideas with the luxury of cashmere into our daily routines.

 

 

LAUNCHED

Pure Cashmere NYC launched in 2007 as a premium cashmere brand based in New York City. It started expanding global business with its brand concept ‘Newness’ in earnest since 2012. With brand campaigns representing the unique dimension of New York, Pure Cashmere NYC is growing up internationally as it is loved by Asian and European Market.

 

 

OVER 20 YEARS OF EXPERIENCE

They call it “soft gold”; cashmere is eight times warmer than sheep’s wool and notably lighter. Pure Cashmere NYC sources its fibers from the soft underbelly of inner Mongolian cashmere goats and trusts master artisans with over twenty years of experience crafting this treasured material to create its sweaters.

FROM MONGOLIAN CASHMERE GOAT

Spun from 100% cashmere, Coats, sweaters, and scarves from Pure Cashmere NYC offer premium quality, luxurious color, and sophisticated style at an affordable price. The quality of Pure Cashmere NYC requires less dye, minimizing the damage dye causes to the softness of the material.